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Do you know the meaning of logo of Unilever Company ?

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Unilever is a global conglomerate consumer goods producing company headquartered in London, England. Unilever owns over 400 brands and most of us have used Unilever products some time or the other. Dove, Sunsilk, Pepsodent, Closeup, Vaseline, Wheel, Red Label, Clinic Plus+, Liril, Lipton, Knorr, Axe, Rin, Surf Excel are some of the brands of Unilever. We have seen the logo of Unilever frequently in a television advertisement, in grocery stores or simply even in our homes. But how many of us know the what Unilever logo means? 

The big blue ‘U’ in the logo represents Unilever. However, the logo is built of different components which represent the aspects of Unilever business. Find out more below :

Spark – It represents Unilever’s role as a catalyst for change.

Chilli pepper – It represents one of the fresh ingredients used in the product.
Spoon – It represents nutrition, tasting and cooking.
Bowl – It represents Unilever’s Commitment to great ingredients and healthy mealtimes.
Flower – It represents sensitivity, care and respect for the beauty of consumers and nature.
Ice cream – It represents a treat, pleasure and enjoyment.
Hand – It represents sensitivity, care and need.
Hair – It represents beauty, looking good and feeling confident.
Lips – It represents communication, openness and transparency.
Swirl – It represents Unilever passion for great flavours and taste.
Fish – It represents fresh food, sea and nature’s resources.
Clothes – It represents fresh laundry, looking good and feeling confident.
Bee – It represents the community spirit of employees and to find innovative ways of working to save the environment.
Particles – It is used as a reference to science and innovation. 
Packaging – It represents dedication to the consumer experience in innovative packaging.
Transformation – It represents positive change or transformation. 
Waves – It represents cleanliness, freshness and vigour.
DNA – It represents the genetic blueprint of life and Unilever’s positive change.
Palm Tree – It represents sustainable development.
Heart – It represents love, care and health.
Virtuous circle –  It represents the work to reduce waste disposal.
Sun – It represents an infinite source of light and renewable energy.
Dove – It represents freedom, empowerment and self-esteem.
Plant – It represents the natural world we live in and reducing environmental impact.

Reference and Image Credit: Unilever Official Website

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