An organization generates its competitive human capital through its recruitment processes. The workforce requirements differentiate one industry from the other. An organization must design its strategy of human resource in such a way that they can recruit the most suited and efficient work force for that specific organization.
Factors such as technology changes, globalization, and changes in mind set, social aspects et cetera pose challenges in strategizing an effective recruitment procedure.
All organization’s human resource management must visualize these aspects to identify the organization’s need and demand when staffing the employees. Companies often face a backlog from significant turnover of employees leaving and joining them.
Let’s discuss the challenges faced by of Coles while recruiting its workforce, being one of the second biggest retail company of Australia.
Key Challenges of Recruitment at Coles
- Volumetric Recruitment Process
The retail industry is an ever growing and one of the most competitive sectors of businesses as new companies keep emerging with better employee satisfaction strategies. As the competition grows and the industry expands, required demand of employee may not be balanced by the supply. Candidates could be irritated from slow application and overall process. With competition growing fierce and market expanding to a whole new level, Coles faces challenges from adequate workforce in the long run.
- Organizational Image
Big Companies like Coles need to keep its reputation groomed. Job seekers are influenced by firm’s reputation. However, several issues regarding image could
Result reluctant candidates. Several reviews of dissatisfied employees of Coles have been published at various times. Job Seekers also identified reasons like frequent change in working hours, and disparity in hours given as
Reasons they did not like working at Coles.
- Demographic Challenges
A diverse workforce brings with it different style, knowledge, perspective and insight. The organization needs to capture these differences and address them all equally. Job seekers may be different in terms of social behavior, ethnicity, age, education, skill level and various other factors. It is one of the main challenges by HR who must ensure equal employment opportunity and fair environment for every employee. The HR face this substantial issue of building up a system that can help coordinate the young minds
With the ageing workforce of the company.
- Recruitment Strategy recommendation
Compared to professional services firms, strategic recruitment of employees is less common in retail industries of Australia. Companies need to continue exercising their employee policy and the working environment to attract a large number of candidates.
To make job seekers more interested in choosing the company as a carrier option, they strategize different aspects of business. In this regard, Coles faces challenges from its
Competitors in being able to entice best candidates into the company
The goal of efficient and effective recruitment plan is a continuous challenge especially in an
Industry like Coles that has a large base of employees and high frequency of employee turnover. To preserve the company’s reputation and form volumetric application process, organizations must adapt to new technologies advancement and recognize employee satisfaction so that joining the company holds a high value among the job seekers. Social media and advertisements must be used continuously to create high value proposition of the company so that the company gets connected to the most dedicated, efficient and keen job seekers.